Re-Evaluates Superbowl Ad Strategy,+commercial+advertisement+ad&sv=IS&lk=noframes&col=NX&kt=A&ak=news1486

NEW YORK, Dec. 29 /PRNewswire/ —, the investment catalyst for a new generation of investors and entrepreneurs, today announced its decision to shift ad dollars from the XXXIV Super Bowl broadcast to more strategic ABC spots in the coming year.

The decision was based on a review of the company’s short and long-term initiatives, along with the timing of key strategic negotiations and announcements.

“Since we first began negotiations with ABC to advertise in the SuperBowl, our business has advanced in a number of positive directions which would now be best highlighted in a series of ads, instead of one big push during the SuperBowl,” said Steve Fu, founder and CEO of “Our decision was made after much deliberation about what would be in the best interests of our alliance partners and customers,” added Fu.

The Web site, currently in beta, will be officially launched in the first quarter of 2000. The site,, is designed to provide an electronic marketplace for entrepreneurs to market their business plans and for investors to gain access to global investment opportunities traditionally limited to institutions and large private clients.

As a one-stop source for professional analysis and strategic advice, facilitates an on-line introduction between investors looking to pursue opportunities in companies at the start-up, early growth, expansion and IPO stages and emerging technology and Internet-based businesses. Through this interactive process, is redefining the way capital is raised, distributed, managed and invested.

About aims to be the leading global source for investors and entrepreneurs to pursue promising investment opportunities in the emerging world of technology and Internet-based business. Founded in March 1999 by Steve Fu, the company is headquartered in New York City with offices in San Francisco, London and Hong Kong. The company strives to provide the highest quality services in: venture capital for companies in all stages of financing, from seed to final round; investment opportunities for institutional and private investors; Gabriel Fund; Screening Room; ESP – Enterprise Screening Process; and RATE – Risk Analysis/Tolerance Evaluation. is backed by private investors from Asia, Europe and the US. SOURCE