Fans of the Sock Puppet Ads Have Once-in-a-Lifetime Chance to Own an Authentic Sock Puppet bowl&sv=IS&lk=noframes&col=NX&kt=A&ak=news1486 Announces Auction On Auctions of an Authentic Puppet


Auction of Sock Puppet kicks off sale of themed merchandise on Web site today announced that it has put up for auction an authentic Sock Puppet on Auctions. Direct from’s recent Super Bowl commercial shoot, the genuine Sock Puppet, one of only a few originals, is available for bidding beginning today through February 3. All proceeds from the sale of the Sock Puppet will go to Pets.commitment,’s philanthropic program.

The auction of the Sock Puppet marks today’s debut of Sock Puppet themed merchandise available on the site ( Products feature the rambunctious Sock Puppet from’s popular commercials and range from clothing, hats, and watches to pet products such as bowls and mats.

“People seem to love the Sock Puppet, and we’ve received lots of requests from people who want a sock puppet of their own,” said Julie Wainwright, CEO. “Auctioning an authentic Sock Puppet on Auctions enables one lucky person to have the only authentic puppet available to the public, while the rest of the Sock Puppet’s fans can enjoy his humor with the new Sock Puppet-themed merchandise.”

The Sock Puppet will continue his high-profile antics when he makes his Super Bowl debut in an all-new ad for Super Bowl XXXIV on Sunday, January 30. Last November, the Sock Puppet appeared as a 36-ft. balloon in Macy’s Thanksgiving Day Parade. He has appeared in 10 television commercials since the launch of the ad campaign in early August 1999. Public response to the Sock Puppet since he first hit the airwaves has been very positive, with numerous fans writing and calling the company to request copies of the ads, recite ad lines, ask for photographs or ask for Sock Puppets of their own. One Sock Puppet fan even dressed up as the Sock Puppet for Halloween.

Proceeds from the Sock Puppet auction will go to Pets.commitment,’s philanthropy program. Pets.commitment celebrates and supports the important role that pets and people play in each other’s lives. The program’s mission is two-fold: to provide 1 million hours of volunteer time and $1 million dollars of direct financial support to organizations in which “people help animals” and “animals help people.”

About is an online retailer of pet products, information and resources. Offering a broad product selection and expert advice from a staff of pet-industry experts and veterinarians, believes that it gives consumers the confidence that they are providing their pets with the best possible care. is a privately held company funded by Internet retailer, Bowman Capital Management, an institutional investor specializing in both public and private technology growth companies, Hummer Winblad Venture Partners, a venture capital firm focused on software and Internet investing, and other investors.’s management team has extensive experience in technology, e-commerce, consumer-driven companies and the pet industry. is based in San Francisco, CA.