World Wrestling Federation to Kick-Off WWF “Get It?” Advertising Campaign With a Super Bowl XXXIII Commercial

World Wrestling Federation to Kick-Off WWF “Get It?” Advertising Campaign With a Super Bowl XXXIII Commercial

STAMFORD, Conn. (ENTERTAINMENT WIRE) – The World Wrestling Federation will premiere its WWF “Get It?” advertising campaign on the FOX Network with a :30-second commercial during the 3rd quarter of Super Bowl XXXIII on Sunday, January 31.

A Super Bowl debut advertiser, the World Wrestling Federation will showcase Federation Superstars Stone Cold Steve Austin, Sable, The Rock, Undertaker, Mankind and Vince McMahon, tackling misperceptions about the World Wrestling Federation. In a :30 spot, the “bad boys of television” conduct an over-the-top guided tour of the Stamford, Connecticut headquarters. The commercial will provide a knowing “wink”to the millions of viewers of WWF programming out there that do “Get It”, and further give new viewers a taste of what they’re missing.

In addition, the World Wrestling Federation will provide its own half-time spectacular on a special edition of Sunday Night Heat, titled “Half-Time Heat” on USA Networks. The WWF will air this special that will feature a never-before-seen WWF Championship Match. In addition, there will be a clock located on the screen counting down to the start of the 3rd quarter and the debut of the WWF Super Bowl commercial.

“The ‘Get It?’ Campaign is about how this unique sports-entertainment product has evolved to encompass contemporary themes that are as interesting as anything on TV “or at the movies for that matter,” stated Vince McMahon, chairman of the World Wrestling Federation. “We think we’ve created a spot that delivers on the elevated expectation of us so much so that to see it, you have to ask ‘what was that’ or ‘did I see what I thought I just saw?.’ The themes we touch on are as big as any in entertainment and that’s the message we ask people to ‘Get’.”

Titan Sports, located in Stamford, Connecticut, is a privately held company founded in 1982 that does business as the World Wrestling Federation. As a leader in sports-entertainment, Titan’s business is structured around television programming in 120 countries (cable and syndication), live events, pay-per-view, print and on-line publishing, home video, merchandising and licensing on a worldwide basis. Titan’s impact on popular culture is pronounced: The WWF two-hour prime-time show Raw is War is the No. 1-rated show on the No. 1-rated cable channel (USA Network). Over half of the top 60 Pay-Per-View events of all time have been produced by Titan. Specifically, these programs were seen by over 100 million people and represent over $350,000,000 in gross revenues. The site is one of the most popular on the World Wide Web receiving over two million page views per day, and is at the top of AOL’s most frequently visited sites. Titan’s live events hold several world records for paid attendance and recently, the home video business placed four WWF titles in the top 30 of all videos sold in the United States and a music CD, WWF Volume 3 is number 41 on the Billboard Charts.