Super Bowl Advertiser Web Sites Survived the Game
Performance and Availability of Nine Web Sites Fluctuated With Appearance of Their TV Advertisements
SAN MATEO, Calif.–(BUSINESS WIRE)—The web sites of 35 companies advertising during the Super Bowl
Only nine of those sites showed unusual variations in performance or availability during the four-hour broadcast and one-hour period following the exciting conclusion of the annual championship of U.S. professional football on Sunday, January 30. The web sites of Super Bowl advertisers measured by Keynote included dot-com companies making their public debuts as well as dot-com veterans and brick-and-mortar companies expanding their brand identities and market presence to the World Wide Web.
The Super Bowl football game began at approximately 3:30 p.m. Pacific time and concluded a few minutes before 7:00 p.m. PST. The following table shows the performance of 35 Super Bowl advertiser web sites as measured by Keynote every 15 minutes on Sunday, January 30 from 3:00 p.m. to 8:00pm Pacific time from 66 Internet access locations in 25 large metropolitan areas around the United States. The table indicates the average time in seconds required to access and download the home page of each web site over a T-1 or T-3 Internet connection. Lower numbers are better and indicate faster performance. For the nine web sites exhibiting unusual variations, the table shows the time period of the variation or outage and its measured magnitude.