Pre-Game Airings Of Super Bowl Ads Soar To 1.33 Billion Impressions

This year, airings of TV commercials intended for the Super Bowl before the actual game are triple the level of a year ago, with 1.33 billion TV impressions, according to iSpot.tv, coming from 1,862 airings — 105 creatives from 45 brands.

Total estimated spend for these Super Bowl commercials, airing before the game, is $37.6 million, iSpot.tv says.

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