Pizza Hut Unveils 4forALL Pizza Before the Big Game
Jessica Simpson and The Muppets End the Topping Debate
DALLAS — (Business Wire)
Just before the coin toss for the big game on Sunday, February 1, Pizza Hut(R) will debut two important firsts: its new 4forALL(TM) Pizza and Jessica Simpson’s first national commercial.
The commercial, created by New York-based BBDO, features superstars Jessica Simpson and The Muppets(TM) and the newest Pizza Hut product innovation: 4forALL Pizza — the first pizza that solves the topping debate forever with four, individually topped, six-inch square pizzas in a single box for $11.99.
Pizza Hut research found that families always debate about which toppings to order on a pizza because everyone wants something different. Although pizza is the ultimate food for sharing, coming to a consensus on the toppings can be the ultimate dilemma. Until now.
Battle of the Beauties
The commercial features The Muppets in a heated debate about which pizza topping to order. For example, Kermit the Frog(TM) wants green toppings, Animal(TM) wants meat and Miss Piggy(TM) is a vegetarian. Jessica Simpson enters the scene and stuns The Muppets with the brainy answer, “Why not the 4forALL Pizza? It has more than 18 possible toppings… which gives you more than six million topping options,” leaving them completely speechless. Awestruck by Simpson’s ironic mathematic acumen, Miss Piggy pretends to have known this all along. The pizza arrives, Jessica reaches for a slice but Miss Piggy pulls the pizza box away from Jessica and says, “Beauty before brains.”
“The 4forALL Pizza is the perfect pizza to share as a family because everyone gets what they want. To emphasize the importance of this launch, we wanted personalities for the commercial that are recognizable, compelling and relevant to families,” said Tom James, chief marketing officer, Pizza Hut. “Jessica Simpson and The Muppets are the perfect combination of classic and contemporary personalities. They show how 4forALL brings harmony to the dinner table by giving everyone what they want.”
“We are excited to work with Pizza Hut on introducing the new 4forALL Pizza,” said Michael Polis, Senior Vice President of Marketing Worldwide. “The ad campaign with Jessica Simpson continues the Muppet tradition of fun and mayhem while featuring a new product that is perfect for every family — even one with pigs, bears and chickens.”
Seconds before kick-off, Americans will see how the 4forALL Pizza provides a new solution to ordering America’s favorite food. Each of the four pizzas is sliced into four pieces, for a total of 16 slices. The not-too-thin, not-too-thick 4forALL Pizza crust comes with a choice of up to three individual toppings or specialty pizza toppings, including Meat Lover’s(R), Veggie Lover’s(R), Cheese Lover’s Plus(R) or Supreme on each of the four pizzas. With nearly more than six million possible combinations, the 4forALL Pizza can make everyone in the family happy.
4forALL Pizza Kicks Off the Big Game
Advertising featuring the 4forALL Pizza begins airing nationally Monday, January 26. On Sunday, February 1, two new spots will air — one spot features The Muppets and one features Jessica Simpson with The Muppets. This is Pizza Hut’s eighth consecutive year in the coveted pre-kick pod. In addition, Pizza Hut will sponsor the CBS pre-game show airing from 3:00 – 4:00 p.m. Eastern.
Pizza Hut is supporting the 4forALL Pizza national introduction with a $50 million marketing plan including national print and broadcast advertising, point-of-purchase, high impact online ads placed on the top 10 Web sites visited by moms, as well as a targeted Hispanic media campaign.
“The Sunday of the big game is one of the most-watched television events for families and friends, and it’s the biggest Sunday of the year for Pizza Hut,” said James. “It makes sense for us to advertise our new 4forALL Pizza in the pre-game hours when hungry football fans are deciding what pizza to order.”
About Pizza Hut
Pizza Hut Inc., a subsidiary of Yum! Brands, Inc. (NYSE:YUM), is the world’s largest pizza restaurant company with almost 6,500 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut web site at www.pizzahut.com.
About The Jim Henson Company
For over 48 years, Jim Henson’s Muppets(TM) have continued to bring joy to all generations. Notorious for their unique style of entertainment, The Muppets are international superstars. Last year, Kermit the Frog received a star on the world-famous Hollywood Walk of Fame and The Muppets celebrated the 25th anniversary of The Muppet Show(TM), the Emmy Award-winning television series that aired in over 120 countries. The Jim Henson Company recently produced It’s A Very Merry Muppet Christmas Movie that aired primetime on NBC and was seen by over 11 million viewers.
The Jim Henson Company, an established leader in family entertainment for more than 45 years, is a multimedia production company; one of the top character licensors in the industry; a leading publisher of children’s books; and home to Jim Henson Television, Jim Henson Pictures, Jim Henson Interactive, Jim Henson Home Entertainment and Jim Henson’s Creature Shop(TM). The Company is headquartered in Los Angeles with offices and production facilities in New York and London. The Jim Henson Company website is located at: www.henson.com.
To view behind-the-scenes footage and interviews with Jessica Simpson, Kermit the Frog and Miss Piggy, please follow the below instructions:
VIA SATELLITE, C-BAND FEED:
Tuesday, January 27, 11:00 – 11:15 a.m. Eastern Time, Telstar 5, Tr. 19, DL 4080
Tuesday, January 27, 2:30 – 2:45 p.m. Eastern Time, Telstar 5, Tr. 19, DL 4080
Technical Information: DURING FEED ONLY, NBN, TOC, 212-684-8910 x221
On left panel of Pathfire, double click on News Broadcast Network, Story # NBN 23060
Contacts: Pizza Hut Inc.
Patty Sullivan, 972-338-7844
Julie Hildebrand, 972-338-7844