NFL Renews Deal With Bud Light

The NFL and Anheuser-Busch are extending the brand’s Bud Light position as the global exclusive beer and hard seltzer sponsor of the league through the 2026-27 season. The previous agreement, a six-year pact beginning in 2017 and set to expire after the 2022 Super Bowl, was put at $250 million a year by industry analysts. Bud Light has been the official beer of the NFL since 2011. Bud Light will no longer be the presenting sponsor for Thursday Night Football in 2022, with the start of Amazon’s 11-year NFL deal.


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