Monster.com to Return to Super Bowl for 5th Straight Year
BOSTON–Monster.com said on Tuesday it has purchased at least one 30-second spot during the Jan. 26 broadcast of Super Bowl XXXVII on the ABC network. The appearance during the game will make the fifth consecutive year that the company, a unit of TMP Worldwide, has advertised on the game.
The spot, currently in development from Monster.com lead agency Arnold in Boston, will stress the ways Monster connects job seekers and employers at all levels in a wide range of industries; the work is likely to retain the client’s current “Never settle” positioning, according to Monster.com svp, marketing Peter Blacklow.
The ad will run in the second quarter.
Thirty-second spots sold for an average of $1.5 million during the 2002 game [Adweek, Jan. 21].
— David Gianatasio