Inside Pepsi’s multimedia halftime show plans for Super Bowl LVI
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This year’s Super Bowl will reside in Inglewood, California’s SoFi Stadium. The sparkling venue will host five of the most iconic hip-hop artists of all time: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. They make up one of the most highly-anticipated lineups in history.
And it is the Pepsi Super Bowl Halftime Show after all. Marking its eleventh year as title sponsor of the Super Bowl Halftime Show, the brand is celebrating its 20th year as an NFL partner. This association has served as a rhythmic integration for a brand that strives to leave a good taste.
“Our brand position is all about unapologetic enjoyment,” says Todd Kaplan, Pepsi’s vice president of marketing. “We want to empathize with how you want to enjoy the game. Everything we do is driven towards connecting with others on a deeper emotional level.”
In anticipation of the massive concert, Pepsi has debuted the Pepsi Super Bowl LVI Halftime Show mobile app for pre-order on the Apple App Store and Google Play Store. The app, which will go live in early 2022, will serve as an extension of Pepsi’s marketing as it will connect fans to the artists both leading up to the show and during the performance.
The app promises early alerts on Pepsi Super Bowl LVI Halftime Show sweepstakes for coveted items including winners’ flights, hotel stay and sideline passes for the game, footballs signed by all five artists, and other giveaways. Starting Dec. 26, Pepsi products will roll out in market featuring iconic Super Bowl Halftime Show visuals for the second year running, inclusive of a QR code on packaging to give consumers direct access to the mobile app.
Get thePepsi Super Bowl LVI Halftime Show App here