In Super Bowl broadcast, CBS hopes for history
Ratings glory hangs in the balance for CBS’s broadcast of the Super Bowl.
Three years running, the NFL’s championship game has set a viewership record, topped last year by NBC’s broadcast to an average audience of 111.3 million people.
But ratings are a mere point of pride for CBS heading into kickoff. The ads have already been sold (some at more than $4 million a pop), so the network can now only hope to put forth its best broadcast and deflect as much of the Super Bowl glow to its other programs and its cable sports network.
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