Go Daddy Spikes Internet & Rings Register with Edgy Super Bowl Ads
Read more at TMC.net
Go Daddy did it again … used edgy commercials to score a Super Bowl “knock out!” The world’s largest Web hosting provider and domain name registrar doubled its best-ever immediate Web spike and converted the Internet traffic into sales and new customers unlike ever before in the company’s storied seven-year Super Bowl history.
“We scored several Go Daddy Super Bowl records,” beamed Go Daddy CEO and Founder Bob Parsons (News – Alert). “Our fourth-quarter commercial spiked our Internet traffic higher than any Super Bowl ad we’ve ever done … ever! And even better – calls, conversion and cash were off the charts! In fewer than 15 minutes after Go Daddy’s first Super Bowl commercial aired, our domain name registrations shot up more than 466 percent over last year.”
Go Daddy’s first Internet traffic surge hit when the highly-anticipated GoDaddy.CO Girl was unveiled toward the end of the first quarter. The ad quickly helped push Go Daddy over the 46 million mark for domain names under management, which is more than any other registrar by far.
Iconic comedienne Joan Rivers was not what viewers expected for the big reveal! Online guesses about the new Go Daddy Girl’s identity had ranged from Kim Kardashian, to Sophia Vergara and Britney Spears. The 77-year-old Hollywood icon was described as the Betty White of this year’s Super Bowl and was a trending topic on Twitter almost immediately.
“Why did I do my first Super Bowl ad … with Go Daddy … now?” Joan joked. “Go Daddy’s been bugging me since 1948. I finally gave in. I figured how much longer can this magnificent body hold up? Seriously, it’s adorable and the Internet-Only version at GoDaddy.CO is where I really let loose!”
As is Go Daddy tradition, the newest spokesperson looked smoking hot. Yes, it’s Joan’s iconic face and voice. The rest is courtesy of a body double and a little Internet “magic” to reinforce the idea you can reinvent yourself online – because anything is possible with a .CO domain name.