Fan Chosen Top 5 Super Bowl Ads Since 1998

The 2023 Super Bowl ads delivered creativity with a touch of nostalgia and celebrity power. Disney's "100 Years" ad celebrated a century of magic, echoing the brand's legacy and future vision. T-Mobile's playful "Interface Interruption" ad with Bradley Cooper and his mom used genuine humor to highlight its services. Amazon's "Saving Sawyer" offered a heartwarming narrative about saving a dog using Amazon, blending emotion with technology. Miller Lite & Coors Light's "The High Stakes Beer Ad" humorously pitted two beer giants against each other, engaging audiences with its competitive spirit. These commercials captured hearts and minds with their clever storytelling, emotional depth, and brand alignment, ensuring they resonated well beyond the game.

The 2023 Super Bowl ads delivered creativity with a touch of nostalgia and celebrity power. Disney's "100 Years" ad celebrated a century of magic, echoing the brand's legacy and future vision. T-Mobile's playful "Interface Interruption" ad with Bradley Cooper and his mom used genuine humor to highlight its services. Amazon's "Saving Sawyer" offered a heartwarming narrative about saving a dog using Amazon, blending emotion with technology. Miller Lite & Coors Light's "The High Stakes Beer Ad" humorously pitted two beer giants against each other, engaging audiences with its competitive spirit. These commercials captured hearts and minds with their clever storytelling, emotional depth, and brand alignment, ensuring they resonated well beyond the game.

The 2023 Super Bowl ads delivered creativity with a touch of nostalgia and celebrity power. Disney's "100 Years" ad celebrated a century of magic, echoing the brand's legacy and future vision. T-Mobile's playful "Interface Interruption" ad with Bradley Cooper and his mom used genuine humor to highlight its services. Amazon's "Saving Sawyer" offered a heartwarming narrative about saving a dog using Amazon, blending emotion with technology. Miller Lite & Coors Light's "The High Stakes Beer Ad" humorously pitted two beer giants against each other, engaging audiences with its competitive spirit. These commercials captured hearts and minds with their clever storytelling, emotional depth, and brand alignment, ensuring they resonated well beyond the game.

The 2022 Super Bowl commercials offered a blend of innovation, humor, and nostalgia. Coinbase's "QR Code" ad stood out with its minimalist approach, featuring a bouncing QR code reminiscent of a DVD screensaver, which led to massive engagement and app downloads. T-Mobile's duet with Zach Braff and Donald Faison for Home Internet cleverly combined nostalgia and humor, reigniting the chemistry from their "Scrubs" days. FTX's "Don’t Miss Out" featured Larry David humorously dismissing historic innovations, reinforcing their message about embracing cryptocurrency. Toyota's "The Joneses" ad brought together Tommy Lee Jones, Leslie Jones, and Rashida Jones in a playful car chase, capturing attention with its lighthearted competitiveness. These ads effectively utilized humor and strategy to engage audiences, making them memorable highlights of Super Bowl LVI.

The 2021 Super Bowl ads reflected creativity and adaptation in a year marked by challenges. Rocket Mortgage's "Certain Is Better" featured Tracy Morgan in humorous scenarios, emphasizing the importance of certainty in home buying. Amazon's "Alexa’s Body" creatively imagined the voice assistant in human form, using humor and star power with Michael B. Jordan. Toyota’s "Upstream" told the inspiring story of Paralympian Jessica Long, showcasing resilience and the brand's dedication to mobility. General Motors’ "No Way Norway" humorously challenged Norway's electric vehicle leadership with comedic flair from Will Ferrell, reinforcing GM’s commitment to electric futures. These commercials captured attention with humor, emotion, and brand values, ensuring they resonated well beyond the game.

The 2020 Super Bowl commercials showcased a mix of humor, nostalgia, and brand storytelling. Jeep's "Groundhog Day," featuring Bill Murray reprising his iconic role, cleverly played on the film's premise, creating a humorous and memorable ad. Hyundai's "Smaht Pahk" used Boston accents and star power to highlight its new remote parking feature, delivering both laughs and technology. Rocket Mortgage's "Comfortable" ad with Jason Momoa humorously portrayed the actor shedding his tough image at home, aligning with the brand's promise of comfort and ease. Google’s "Loretta" tugged at heartstrings with a touching story about using technology to remember a loved one, reinforcing the emotional side of technology. These commercials effectively combined humor, nostalgia, and emotion, making them standout highlights of Super Bowl LIV.

The 2019 Super Bowl ads featured a rich tapestry of entertainment, humor, and meaningful messaging. The NFL's "#NFL100" ad celebrated the league's 100th season with a star-studded, action-packed tribute to football legends. Amazon's "Not Everything Makes the Cut" humorously showcased failed Alexa devices, maintaining the brand's playful image. Bud Light's collaboration with "Game of Thrones" in "Joust" surprised audiences with an unexpected crossover, blending fantasy with the lighthearted beer brand. Microsoft's "We All Win" highlighted the impact of inclusive technology, sharing inspiring stories of how it empowers people with disabilities. These commercials combined storytelling with brand values, ensuring they were both memorable and impactful highlights of Super Bowl LIII.

The 2018 Super Bowl commercials delivered a mix of humor, creativity, and emotional resonance. Amazon's "Alexa Loses Her Voice" captivated audiences with a humorous take on technology and celebrity cameos, becoming a fan favorite. Tide's "It’s a Tide Ad" cleverly spoofed other commercials, humorously tying every scenario back to clean clothes. Budweiser's "Stand By You" touched hearts by showcasing the brand's commitment to disaster relief, reinforcing its longstanding message of community support. Doritos and Mountain Dew's "Blaze vs. Mtn Dew Ice" brought energy and excitement with a memorable rap battle featuring Morgan Freeman and Peter Dinklage.

The 2017 Super Bowl ads were a blend of humor, inspiration, and social commentary. Mr. Clean's "Cleaner of Your Dreams" became a standout with its unexpectedly humorous and seductive portrayal of the iconic cleaning mascot. Budweiser's "Born the Hard Way" told a powerful immigrant story, highlighting the brand's historical roots and resonating deeply with audiences. Audi's "Daughter" ad addressed gender equality, promoting a message of equal pay while showcasing the brand's commitment to progressive values. Kia's "Hero’s Journey," featuring Melissa McCarthy's eco-adventures, brought humor and excitement, adding a dynamic energy to the lineup. These commercials effectively captured attention with their storytelling, humor, and social messages, making them unforgettable highlights of Super Bowl LI.

The 2016 Super Bowl ads were a mix of humor, emotion, and bold creativity, captivating audiences across the globe. Honda's "A New Truck to Love," featuring a herd of singing sheep, charmed viewers with its blend of humor and musical appeal, highlighting the new Ridgeline truck's innovative features. Heinz's "Wiener Stampede" featured a delightful parade of wiener dogs racing toward ketchup bottles, creating a heartwarming and entertaining scene that resonated with viewers of all ages. Kia's "Walken Closet" ad, starring Christopher Walken, cleverly used his unique style to emphasize the standout nature of the new Optima. Hyundai's "Ryanville" humorously depicted a town full of Ryan Reynolds lookalikes, showcasing the car's advanced safety features in a comedic yet effective manner. These commercials skillfully used humor and creativity to convey their brand messages, ensuring they were memorable highlights of Super Bowl 50.

The 2015 Super Bowl commercials showcased a mix of humor, emotion, and creative storytelling that left a significant impact. Budweiser's "Lost Dog" became an instant classic, continuing the heartwarming saga of friendship between a puppy and the iconic Clydesdales, resonating deeply with audiences. Coca-Cola's "Make it Happy" spread a positive message about overcoming negativity with happiness, aligning perfectly with the brand's theme of joy. Meanwhile, Snickers' "Brady Bunch" ad humorously transformed scenes from the classic TV show, showcasing the brand's playful take on hunger with comedic flair. Doritos continued its fan-favorite campaign with "When Pigs Fly," a creative and humorous take on making the impossible possible. These commercials effectively captivated viewers with their blend of emotion and humor, ensuring they remained memorable well beyond game day.

The 2014 Super Bowl commercials were a testament to creativity and emotional engagement. Budweiser's "Puppy Love" became an instant classic, charming viewers with the tale of an unlikely friendship between a puppy and a Clydesdale horse, emphasizing themes of love and loyalty. Audi introduced humor and innovation with "Doberhuahua," a witty take on perfection and compromise, while Coca-Cola's "It's Beautiful" celebrated diversity with a multicultural rendition of "America the Beautiful," sparking conversations nationwide. Doritos' "Time Machine" continued to delight with its fan-created quirky humor, reinforcing the brand's playful image. These commercials not only entertained but also resonated emotionally, making them standout highlights of the year.

The 2013 Super Bowl commercials offered a rich blend of humor, emotion, and memorable storytelling. Budweiser's "Brotherhood," featuring a touching reunion between a Clydesdale horse and its trainer, captured hearts with its powerful narrative of friendship and loyalty. Tide's "Miracle Stain" ingeniously played on sports superstition, combining humor and clever branding to leave a lasting impression. Meanwhile, Taco Bell's "Viva Young" delighted viewers with its quirky portrayal of senior citizens embracing youthful exuberance, perfectly aligning with the brand's fun persona. Doritos continued its "Crash the Super Bowl" success with ads like "Fashionista Daddy," showcasing creativity and humor through consumer-generated content. These ads effectively blended storytelling with brand messages, ensuring they resonated well beyond game day.

The 2012 Super Bowl ads showcased a range of creativity and storytelling. Chrysler's "Halftime in America" featuring Clint Eastwood offered an inspiring narrative about American resilience, echoing themes of unity and strength. Doritos continued its fan-favorite "Crash the Super Bowl" campaign with ads like "Sling Baby," capturing hearts with its humorous and endearing storyline. Volkswagen's "Dog Strikes Back," a follow-up to the previous year's hit, charmed viewers with its determined canine protagonist. These commercials blended humor, emotion, and cultural references, leaving a lasting impression and engaging viewers long after the game ended.

The 2011 Super Bowl commercials were a blend of humor, nostalgia, and cinematic flair. Volkswagen's "The Force" was a standout, featuring a young Darth Vader using the Force with the help of a Volkswagen Passat, charming audiences with its creativity and nod to pop culture. Chrysler's "Imported from Detroit" ad, featuring Eminem, celebrated the resilience of Detroit and its automotive industry, striking an emotional chord with viewers. Meanwhile, Doritos' "Pug Attack," a fan-created ad, delivered laughs with its comedic take on canine determination. These commercials effectively combined humor and emotion, making them memorable highlights of Super Bowl XLV.

The 2010 Super Bowl ads continued to elevate storytelling and creativity, with Google's "Parisian Love" standing out as a heartwarming tale of romance told through Google searches, melding emotion with subtle product integration. Volkswagen's "PunchDub" ad humorously revived the childhood game of Punch Buggy, featuring cameos from Tracy Morgan and Stevie Wonder. Meanwhile, Snickers' "The Game" with Betty White humorously demonstrated the transformative power of a Snickers bar, becoming a favorite with its witty and relatable concept. These commercials combined humor, nostalgia, and emotion, connecting with audiences in memorable ways that extended well beyond the Super Bowl.

The 2009 Super Bowl was a blend of humor, nostalgia, and creativity that resonated well during a period of economic uncertainty. Hulu's "Alec is Alien" cleverly featured Alec Baldwin revealing an extraterrestrial plan to control human minds through online TV, striking a humorous yet eerie tone. E*Trade's "Talking Baby" returned with comedic wisdom on stock trading, delivering laughs through the adorable, yet savvy, baby character. Coca-Cola's "Heist" ad cleverly portrayed animated insects making off with a bottle of Coke, captivating audiences with its creative storytelling. These commercials delivered humor and charm, providing a much-needed escape from the economic woes of the time.

The 2008 Super Bowl ads offered a blend of humor, star power, and innovative storytelling. Victoria's Secret captured attention with their "Game is Over" ad, which became the highest-rated commercial according to Nielsen. Bud Light's "Jackie Moon" featuring Will Ferrell, initially an online short, was another standout that delighted audiences with humor. Doritos continued its successful "Crash the Super Bowl" campaign, with fan-favorite ads like "Mouse Trap," showcasing the power of viewer participation. E*Trade's "Baby Spits Up" ad cleverly used humor to demonstrate their user-friendly services, engaging audiences with a blend of comedy and financial services. These ads were not just entertaining; they reflected the evolving landscape of advertising with interactive and innovative approaches.

The 2007 Super Bowl commercials were a mixture of humor, creativity, and innovation, leaving a lasting impact on audiences. CareerBuilder's "Office Survival" humorously depicted employees battling with office supplies in front of corporate board members, resonating with viewers who could relate to the work environment's challenges. One ad that sparked controversy was GM's "Robot" commercial, which showed a robot dreaming of drastic measures after failing at work, sparking discussions about its sensitive content. Meanwhile, Doritos engaged fans with their "Crash the Super Bowl" contest, highlighting the power of user-generated content with ads like "Live the Flavor." These commercials showcased both creativity and cultural sensitivity, engaging audiences in unique ways.

The 2006 Super Bowl featured a captivating collection of commercials that continued to raise the bar for creativity and humor. FedEx's "Caveman" cleverly depicted prehistoric delivery woes, sparking laughter with its ingenious twist on modern-day logistics. Bud Light's "Magic Fridge" returned to the spotlight with its hilarious concept of a secret beer stash. Among the most talked-about was Ameriquest's "Airplane," playfully showing a passenger's dilemmas in-flight, reminding viewers not to judge too quickly. Meanwhile, Budweiser's "Streaker" added a humorous twist to the classic horse race, featuring a streaker who captured everyone's attention. These commercials connected with audiences through their wit and cultural references, leaving a lasting impression well beyond the Super Bowl Sunday.

The 2005 Super Bowl was memorable not only for its thrilling game action but also for its standout commercials. Anheuser Busch's "Thank You" captured the hearts of many by honoring soldiers returning home, blending emotion with patriotism. Ameriquest's "Magic Fridge" utilized humor brilliantly, showcasing a clever twist on the idea of a disappearing fridge stocked with Bud Light, providing a light-hearted laugh. Meanwhile, FedEx entertained with "Great Ad with Burt Reynolds," cleverly blending humor and celebrity appeal. Careerbuilder's "Whoopie Cushion" brought hilarity into the workplace, resonating with anyone who's ever experienced office hijinks. These ads were not only entertaining but strategically used humor and emotion to engage their large audience.

The 2004 Super Bowl commercials captivated audiences with their creativity and humor, despite being overshadowed by the infamous halftime show incident. Budweiser's "Donkey Clydesdale" was a standout, telling the heartwarming story of a donkey aspiring to be a Clydesdale, leaving a lasting impression with its charm and humor. Pepsi's "Jimi Hendrix" ad cleverly depicted a young Hendrix choosing Pepsi over Coke, humorously imagining how his music career might have been different. Meanwhile, MasterCard's "Priceless with Homer Simpson" added a humorous twist to their classic campaign, featuring everyone's favorite animated dad. These ads not only entertained but also connected with audiences on an emotional level, ensuring their place among the most memorable commercials in Super Bowl history.

The 2003 Super Bowl brought a host of memorable commercials, each vying for a place in pop culture lore. Leading the pack was Reebok's "Terry Tate: Office Linebacker," which humorously portrayed an office enforcer tackling employees who broke the rules, blending sports and corporate life in a hilarious manner. FedEx's "Castaway" played off the popular Tom Hanks movie with a comedic twist, illustrating the perils of undelivered packages in a manner that was both humorous and effective. Budweiser continued to delight with "Instant Replay," a clever take on sports commentary that was both nostalgic and amusing. These commercials embodied creativity and humor, showcasing the power of storytelling in advertising.

The 2002 Super Bowl commercials were marked by a blend of humor, emotion, and innovation. Budweiser's "Ground Zero Clydesdale Salute" stood out as a heartfelt tribute, honoring the resilience of America post-9/11, while still maintaining the brand's iconic imagery with the Clydesdales. Pepsi's "Generations" ad, featuring Britney Spears, took viewers on a nostalgic journey through the decades, celebrating the brand's history and cultural influence. Meanwhile, E-Trade's "Monkey Musical" continued to captivate audiences with its whimsical and humorous storytelling. These ads connected with audiences not just through entertainment, but by resonating with the emotional landscape of the time, leaving an indelible mark on viewers.

The 2001 Super Bowl ads were notable for their humor and clever use of celebrity endorsements. E*Trade's "Ghost Town" ad humorously addressed the fallout of the dot-com bubble, featuring a tearful chimp in a deserted town, reflecting on the industry’s collapse. Budweiser entertained audiences with "What Are You Doing?"—a humorous continuation of their successful "Whaasup" campaign. Pepsi's "Bob Dole" ad, featuring the former senator in a humorous context, demonstrated the power of surprise and wit in advertising. These commercials successfully engaged viewers by blending humor and cultural references, making them memorable long after the game ended.

Dubbed the 'Dot-Com Bowl' due to the influx of internet companies in advertising, the 2000 Super Bowl featured a lineup of ads that were as innovative as they were entertaining. EDS's "Cat Herding" ad humorously likened managing technology projects to herding cats, delivering both laughs and memorable branding. E-Trade's "Monkey Dance" ad, which playfully wasted two million dollars on showcasing a monkey clapping along to music, cleverly highlighted the absurdity of Super Bowl ad spending. Budweiser's "Whaasup" ad became a cultural phenomenon, with its simple yet catchy slogan echoing in pop culture for years. These ads exemplified creativity at its finest, marking an era where technology began merging with traditional media in fascinating ways.

The 1999 Super Bowl commercials were a blend of humor, innovation, and star power, capturing the audience's attention with their creative storytelling. One of the standout ads was Monster.com's "When I Grow Up," which humorously depicted children expressing mundane adult job aspirations, striking a chord with viewers through a clever critique of corporate culture. Another memorable ad was Budweiser's "Separated At Birth," which humorously showcased the brand's iconic Clydesdales. Victoria's Secret also made waves with its "Fashion Show," a glamorous showcase that left a lasting impression. Pepsi's ad featuring Cuba Gooding Jr. brought a refreshing charm, while Doritos once again captured attention with Ali Landry's captivating presence. These commercials not only promoted their brands but also reflected the cultural zeitgeist of the late '90s, leaving a lasting impact on audiences.