Drake makes changes to ‘Hotline Bling’ in hilarious T-Mobile Super Bowl ad – New York Daily News

You used to call Drake on your cellphone — until your mobile service was destroyed by unwanted charges and restrictions.

The hip-hop superstar allows his signature hit “Hotline Bling” to be completely ruined by an unnamed cellphone provider in a new Super Bowl ad for T-Mobile — in which the company claims other carriers abolish things even as beloved as Drake’s campy song.

In the 30-second spot, a horde of meddlesome execs swarm Drake with several song-corrupting suggestions.

“When you say ‘Call me on my cellphone,’ just add: ‘Device eligible for upgrade after 24 months,'” one says to the grinning rapper.

When Drake enthusiastically obliges, another adds: “Also, you need to include that streaming music will incur data charges.”

“Fantastic idea!” Drake eagerly proclaims. “These changes don’t ruin the song at all!”

Drake then resumes dancing to the mega-popular hit as the commercial’s narrator urges viewers to switch to T-Mobile.

“Other carriers ruin everything,” he intones. “Switch to T-Mobile — the uncarrier.”

Drake is one of many celebrities who will appear in ads during Sunday’s big game. The rapper’s frequent collaboration partner, Lil Wayne, stars in an ad for Apartments.com by buzzing an unlikely pal — George Washington — up to his room.

Comedians Seth Rogen and Amy Schumer, meanwhile, get political as members of the “Bug Light Party,” while actress Helen Mirren blasts drunk drivers in another spot for the brewing company.

Super Bowl ads are an annual conversation-starter for fans — and for some viewers, they’re even more important than the game itself. A 30-second spot costs $5 million this year, and with prices like that, companies certainly haven’t held back in hiring some of Hollywood’s biggest stars to promote their brand.

Celebrities have appeared in Super Bowl commercials for decades — with perhaps the most famous example being NFL star “Mean Joe” Greene tossing his towel to a kid in his iconic 1979 Coca-Cola ad. Likewise, Michael Jordan and Larry Bird play a high-stakes game of horse in a particularly memorable 1993 McDonald’s spot.

Source: Google News Super Bowl Commercials
Drake makes changes to ‘Hotline Bling’ in hilarious T-Mobile Super Bowl ad – New York Daily News

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