Doritos Issues Last Call for Consumer-Created Ads Vying for $5 Million

http://tinyurl.com/ybsjjht

Doritos Issues Last Call for Consumer-Created Ads
Deadline for Amateur Doritos Ads Quickly Approaching

PLANO, Texas, Oct. 26 /PRNewswire/ — With $5 million on the table for the top three spots in USA Today’s annual Super Bowl Ad Meter, Doritos tortilla chips today announced a last call for entries in this year’s Doritos “Crash the Super Bowl” challenge. Fans have only two remaining weeks before submissions officially close on November 9, 2009. The brand will air three consumer-created :30 Doritos spots during the Super Bowl XLIV broadcast and give the winners a total of $5 million if the homemade ads claim the top three spots of the USA TODAY Ad Meter.

Six finalists’ ads will be announced in January 2010. Details about the advertising challenge are available at www.crashthesuperbowl.com and fans can follow the action on Twitter by following @DoritosUSA.

Contact:
Chris Kuechenmeister
Frito-Lay
972-334-2044
[email protected]