Doritos Ad Winner Gets Chance to Work on Michael Bay "Transformers"
A Doritos Super Bowl commercial created by 29-year-old Mark Freiburger of Los Angeles won him a chance to work on the next Michael Bay blockbuster.
The commercial called “Fashionista Daddy,” was one of thousands of submissions sent in by consumers as part of a “Crash the Super Bowl” contest sponsored by Doritos, a brand of Frito-Lay North America, which part of PepsiCo.
Doritos chose two of the submissions to air during the Super Bowl, which is arguably the premier television event of the year for advertisers.
After the game, “Fashionista Daddy,” came in at No. 4 on the USA Today Super Bowl Ad Meter. The other consumer-created ad Doritos aired was called “Goat 4 Sale.” That was ranked No. 7 on the USA Today ad meter.
The USA Today ad meter is not affiliated with the contest. Doritos, however, uses the top ranking to declare its winning ad.
Freiburger’s prize included $25,000 and a chance to work with Michael Bay on the fourth installment of the “Transformers” movie franchise, a Paramount Pictures and Hasbro production that is scheduled for a June 27, 2014 release.