Cost of Super Bowl Advertising Breakdown by Year

  
Super BowlSeasonGame DateNetworkRatingShareAvg. Cost Per 30-SecondsAvg. Number of Viewers
LVI2021Feb 13 2022NBCtbdtbd$6,500,000tbd
LV2020Feb 2 2021CBS38.268$5,600,00092,000,000
LIV2019Feb 2 2020FOX41.669$5,600,00099,900,000
LIII2018Feb 3 2019CBS41.167$5,200,00098,477,000
LII2017Feb 4 2018NBC43.168$5,235,000103,400,000
LI2016Feb 5 2017FOX45.370$5,400,000111,300,000
L (50)2015Feb 7 2016CBS46.672$4,800,000111,900,000
XLIX2014Feb 1 2015NBC47.571$4,250,000114,442,000
XLVIII2013Feb 2 2014FOX46.769$4,000,000111,500,000
XLVII2012Feb 3 2013CBS48.171$3,800,000108,700,000
XLVI2011Feb 5 2012NBC47.871$3,500,000111,346,000
XLV2010Feb 6 2011FOX47.968$3,100,000111,010,000
XLIV2009Feb 7 2010CBS45.066$2,954,010106,476,000
XLIII2008Feb 1 2009FOX42.064$2,999,96098,732,000
XLII2007Feb 3 2008FOX43.165$2,699,96397,448,000
XLI2006Feb 4 2007CBS42.664$2,385,36593,184,000
XL2005Feb 5 2006ABC41.662$2,500,00090,745,000
XXXIX2004Feb 6 2005FOX41.162$2,400,00086,072,000
XXXVIII2003Feb 1 2004CBS41.463$2,302,20089,795,000
XXXVII2002Jan 26 2003ABC40.761$2,200,00088,637,000
XXXVI2001Feb 3 2002FOX40.461$2,200,00086,801,000
XXXV2000Jan 28 2001CBS40.461$2,200,00084,335,000
XXXIV1999Jan 30 2000ABC43.363$2,100,00088,465,000
XXXIII1998Jan 31 1999FOX40.261$1,600,00083,720,000
XXXII1997Jan 25 1998NBC44.567$1,291,10090,000,000
XXXI1996Jan 26 1997FOX43.365$1,200,00087,870,000
XXX1995Jan 28 1996NBC46.068$1,085,00094,080,000
XXIX1994Jan 29 1995ABC41.362$1,150,00083,420,000
XXVIII1993Jan 30 1994NBC45.566$900,00090,000,000
XXVII1992Jan 31 1993NBC45.166$850,00090,990,000
XXVI1991Jan 26 1992CBS40.361$850,00079,590,000
XXV1990Jan 27 1991ABC41.963$800,00079,510,000
XXIV1989Jan 28 1990CBS39.063$700,40073,852,000
XXIII1988Jan 22 1989NBC43.568$675,00081,590,000
XXII1987Jan 31 1988ABC41.962$645,00080,140,000
XXI1986Jan 25 1987CBS45.866$600,00087,190,000
XX1985Jan 26 1986NBC48.370$550,00092,570,000
XIX1984Jan 20 1985ABC46.463$525,00085,530,000
XVIII1983Jan 22 1984CBS46.471$368,20077,620,000
XVII1982Jan 30 1983NBC48.669$400,00081,770,000
XVI1981Jan 24 1982CBS49.173$324,30085,240,000
XV1980Jan 25 1981NBC44.463$275,00068,290,000
XIV1979Jan 20 1980CBS46.367$222,00076,240,000
XIII1978Jan 21 1979NBC47.174$185,00074,740,000
XII1977Jan 15 1978CBS47.267$162,30078,940,000
XI1976Jan 09 1977NBC44.473$125,00062,050,000
X1975Jan 18 1976CBS42.378$110,00057,710,000
IX1974Jan 12 1975NBC42.472$107,00056,050,000
VIII1973Jan 13 1974CBS41.673$103,50051,700,000
VII1972Jan 14 1973NBC42.772$88,10053,320,000
VI1971Jan 16 1972CBS44.274$86,10056,640,000
V1970Jan 17 1971NBC39.975$72,50046,040,000
IV1969Jan 11 1970CBS39.469$78,20044,270,000
III1968Jan 12 1969NBC36.070$55,00041,660,000
II1967Jan 14 1968CBS36.868$54,50039,120,000
I1966Jan 15 1967CBS22.643$42,50026,750,000
I1966Jan 15 1967NBC18.536$37,50024,430,000

Source: Nielsen Media Research