'Choot em - History Channel To Promote 'Swamp People' In Super Bowl

History is placing a big wager on the Super Bowl, plunking down millions for a 30-second spot in the NFL’s showcase game.

The high-flying cable network will air a promo for the unscripted series Swamp People, which returns for a third season on Thursday, Feb. 9. Per Nielsen live-plus-seven-day ratings data, Season 2 of Swamp People averaged 4.95 million total viewers, of which more than half (2.63 million) were members of the 18-49 demo.

Sports industry sources said History paid in the neighborhood of $3.5 million for the Swamp People ad, putting it in line with NBC’s going rate.

Troy Landry, Jacob Landry, Bruce Mitchell, Ron Methvin, R. J. and Jay Paul Molinere are once again ready for the challenges of the swamps of Louisiana, America’s Last Frontier. Season Three will premiere on Thursday, February 9, 10PM ET/PT.

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