CareerBuilder Reveals ROI it Receives from the Big Game
Back by popular demand, CareerBuilder’s beloved chimpanzees will be starring in the company’s 2011 Super Bowl commercial slated to air during the third quarter of the game. Read more about CareerBuilder’s online integrated campaign at: Superbowl-ads.com
“We’ve invested in the Super Bowl for seven years because we consistently see a positive return in terms of revenue, applications and overall awareness,” said Matt Ferguson, CEO of CareerBuilder. “There’s no bigger venue to reach an engaged audience with your message.”
CareerBuilder’s ROI from the Super Bowl
Revenue – Over the last six years, on average, CareerBuilder experienced a 39 percent year-over-year growth in invoicing in the month following the Super Bowl. This consistently outpaced year-over-year growth in other months.
Traffic – CareerBuilder’s traffic grew 30 percent year-over-year in the three months following its first Super Bowl appearance and continued to see gains every year.
Applications – Over the last six years, on average, CareerBuilder saw a 25 percent year-over-year increase in applications to its employers’ jobs in the month of the Super Bowl. CareerBuilder saw a 23 percent year-over-year increase in applications in the month following the Super Bowl.
Brand Awareness – Per Millward Brown awareness survey data, from 2004 to 2010, CareerBuilder’s unaided awareness grew 57 percent. Total awareness of CareerBuilder’s TV ads grew more than 400 percent in the week following its first appearance at the Super Bowl.