Anheuser-Busch Looks To Freshen Up Bud Light Ads
Under new U.S. VP/marketing Paul Chibe, A-B InBev has put its biggest domestic brand in review. For agencies, it’s a chance to work on the biggest ad-spending account in beer, with more than $276 million in measured media spending in 2010.
So who’s pitching? Industry executives say the net is much wider than it has been in the past. While some shops have worked with the brewer for Super Bowl and other projects, the company is also said to be in talks with a handful of undisclosed shops it’s never partnered with before.
Read the whole story at Ad Age.