ABC On Fast Pace To Sell Out Super Bowl
Network Says ‘Less Than 15’ Spots Left
NEW YORK (AdAge.com) — An executive at Walt Disney Co.’s ABC said it has “less than 15” network spots left to sell in next year’s Super Bowl and considers its sales pace ahead of schedule.
Media buyers say ABC is pricing spots above 2002 levels at $2.3 million for prime first and second quarter positions.
General Motors Corp.’s Cadillac recently bought at least one unit in the event, executives said.