Mountain Dew
Mountain Dew
Creative Agency
Goodby Silverstein & Partners
Campaign Theme
Expanding on ‘The Mountain Dude’ branding for outdoor adventure.
Ad Type
High-energy, humor-driven.
This will be Mountain Dew’s seventh Super Bowl ad. After redefining its brand with outdoor-themed marketing, the campaign is expected to resonate with Gen Z and Millennials.
Air Time
TBD
Instacart
Instacart
Creative Agency
TBWA\Chiat\Day and Instacart’s internal creative studio
Campaign Theme
Enhancing grocery delivery experiences
Ad Type
Innovative and relatable.
Instacart makes its Super Bowl debut, aiming to introduce its services to a broader audience through a creative campaign.
Air Time
TBD
GoDaddy
GoDaddy
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Digital empowerment
GoDaddy is set to make a comeback, potentially highlighting its services for small businesses and entrepreneurs.
Air Time
TBD
Nerds Candy
Nerds Candy
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Playful and nostalgic
Nerds plans its second Super Bowl commercial, aiming to boost household penetration and brand awareness.
Air Time
TBD
Pringles
Pringles
Creative Agency
FCB New York
Campaign Theme
“Keep Your Eyes on the Sky”
Ad Type
Humorous and entertaining
Marking its eighth consecutive Super Bowl appearance, Pringles teases a sky-themed campaign, aiming to captivate viewers with its signature humor.
Air Time
TBD
Coors Light
Coors Light
Creative Agency
Not specified
Campaign Theme
“Choose Chill”
Ad Type
Refreshing and laid-back
Returning for the third consecutive year, Coors Light plans to bring a new take on its ‘Choose Chill’ campaign, emphasizing relaxation and refreshment.
Air Time
TBD
NerdWallet
NerdWallet
Creative Agency
Deutsch
Campaign Theme
Simplifying personal finance for Gen Z under the ‘You Do Your Thing’ platform.
Ad Type
Informative and empowering, with light humor.
NerdWallet aims to connect with first-time taxpayers and freelancers.
Air Time
TBD
Rocket Mortgage
Rocket Mortgage
Creative Agency
Mirimar
Campaign Theme
Elevating the American dream
Ad Type
Inspirational and community-focused
Rocket Mortgage returns with a new brand narrative, aiming to create deep, meaningful connections with the American audience.
Air Time
TBD
Stella Artois
Stella Artois
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
To be announced
Stella Artois will return to the Super Bowl, marking its first appearance since 2022. The brand is expected to unveil a new campaign during the big game.
Air Time
TBD
TurboTax
TurboTax
Creative Agency
Wieden+Kennedy
Campaign Theme
Empowering Gen Z to file taxes confidently with a humorous twist.
Ad Type
Relatable and witty.
TurboTax will focus on demystifying taxes for younger audiences while leveraging TikTok and Instagram for multi-platform engagement.
Air Time
TBD
Totino’s Pizza Rolls
Totino’s Pizza Rolls
Creative Agency
Not specified
Campaign Theme
Celebrating game-time snacking
Ad Type
Fun and engaging
Making its Super Bowl debut, Totino’s aims to position its pizza rolls as the ultimate game-day snack, building on previous successful campaigns.
Air Time
TBD
Coffee Mate
Coffee Mate
Creative Agency
Not specified
Campaign Theme
Introducing Coffee Mate Cold Foam
Ad Type
Innovative and appealing
Debuting at the Super Bowl, Coffee Mate plans to introduce its new Cold Foam product, targeting modern coffee drinkers seeking fun and flavorful additions to their beverages.
Air Time
TBD
Jeep
Jeep
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Automotive showcase
Jeep returns to the Super Bowl after last appearing in 2023, aiming to captivate audiences with its iconic brand presence.
Air Time
TBD
Disney
Disney
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Entertainment showcase
Disney is expected to leverage the Super Bowl platform to promote its upcoming entertainment ventures.
Air Time
TBD
Skechers
Skechers
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Footwear innovation
Skechers will air its 12th Super Bowl spot, continuing its tradition of high-profile advertising during the big game.
Air Time
TBD
NFL
NFL
Creative Agency
72andSunny
Campaign Theme
Celebrating football’s legacy and fan community.
Ad Type
Inspirational and visually striking.
Expected to highlight the NFL’s cultural significance while engaging its diverse fanbase.
Air Time
TBD
Reese’s
Reese’s
Creative Agency
Erich & Kallman
Campaign Theme
Highlighting rich and decadent flavors
Ad Type
Indulgent and appealing
Following a successful 2024 spot, Reese’s returns with a focus on its Caramel Big Cups, aiming to entice viewers with its luscious offerings.
Air Time
TBD
Häagen-Dazs
Häagen-Dazs
Creative Agency
nice&frank
Campaign Theme
Not specified
Ad Type
Premium and indulgent
Celebrating its 60th anniversary, Häagen-Dazs makes its Super Bowl debut, aiming to captivate audiences with its premium ice cream offerings.
Air Time
TBD
Taco Bell
Taco Bell
Creative Agency
Biite, Edelman, Spark Foundry, The Syndicate, Deeplocal, Cycle / Laundry Service
Campaign Theme
Fan-centric experiences
Ad Type
Engaging and interactive
After a three-year hiatus, Taco Bell returns with a campaign centered around its fans, utilizing footage from its Live Más Drive-Thru Cams.
Air Time
TBD
Hellmann’s
Hellmann’s
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Culinary inspiration
Hellmann’s returns to the Super Bowl, likely focusing on creative culinary uses of its products.
Air Time
TBD
Doritos
Doritos
Creative Agency
Not specified
Campaign Theme
To be announced
Ad Type
Humorous and engaging
Doritos is returning with the Crash The Super Bowl Contest an its signature fan humor, engaging fans through interactive campaigns.
Air Time
TBD
Tubi
Tubi
Creative Agency
Mischief @ No Fixed Address
Campaign Theme
TBD
Ad Type
To be announced
After a groundbreaking Super Bowl debut in 2023 with the ‘Rabbit Holes’ campaign, Tubi’s return is highly anticipated.
Air Time
TBD
RITZ Crackers
RITZ Crackers
Creative Agency
The Martin Agency
Campaign Theme
Elevating game-day snacking
Ad Type
Fresh and unexpected
In its first-ever Super Bowl appearance, RITZ aims to transform consumer perceptions with innovative marketing strategies tailored to today’s audience.
Air Time
TBD